Why Every Marketing Plan Needs Content
Content and commerce have become central to marketing plans globally, and there's one person who has been a driving force in so much of it. Valeria Mares is the Head of Content for Wavemaker, one of the world's biggest marketing agencies.
In this wide-ranging interview, Influicity CEO Jon Davids chats with Valeria about:
- How marketers are seeing big conversion on their content campaigns
- Why every advertiser is asking about podcasts
- How TikTok and Snapchat continue to innovate
- How content and culture come together in the perfect marketing program