What We Can Learn From Some Of TikTok’s Best Brand Collaborations

In the ever-changing landscape of social media marketing, it can be hard to keep up with what works and what doesn’t. But there’s one platform that has consistently proven to be a powerful tool for brands: TikTok. Everyone is on TikTok. If your brand isn’t, it definitely needs to be. In this article, we’ll take a look at some of the best brand collaborations on TikTok, as well as what we can learn from them.  

Duolingo X Scrubdaddy

When two brands team up, it can be a great way to reach new audiences and generate some buzz. That’s exactly what happened when Duolingo and Scrubdaddy teamed up for a TikTok collaboration. What’s Duolingo and Scrubdaddy got to do with each other? Everything, apparently. 

Duolingo is all about language learning, while Scrubdaddy is known for their innovative cleaning products. Duolingo’s TikTok usually features their Duo mascot, and Scrubdaddy features their iconic sponge mascot. They decided to pair their mascots together to create an iconic and original video that went viral. 

In the video, the Duo and Scrubdaddy mascots fall in love, and Duo gives birth to tiny Duo sponges that can be used for cleaning. Even though what each company is selling is completely different, they managed to make a collaboration that somehow worked. And most people loved it. 

The video got people talking, which is always the end goal. Love it or hate it, the idea sparked conversation. As a result, the campaign was a huge success, reaching millions of people and resulting in some impressive sales figures for both companies.

This collaboration goes to show that when it comes to branding, thinking outside the box can really pay off. Brands were taught to move forward with an idea even if they think it might flop. Sometimes, the most shocking things go viral, and you’ll never know unless you don’t try. Having a good creative team by your side is the key to creating something that will be forever talked about.

Charli D’Amelio X Takis

Everyone knows Charli. That’s why she was a perfect selection for this collaboration. In August of 2021, Charli D’Amelio, one of TikTok’s most followed users, collaborated with Takis, a popular Mexican snack food. The collaboration consisted of a sponsored video in which D’Amelio ate Takis while watching television. 

The video was a huge success, garnering over 28 million views and over 2.6 million likes. Takis saw a significant increase in sales after the video was published, proving that collaborations between TikTok users and brands can be extremely successful.

There are several lessons that brands can learn from this collaboration:

1. Choose influencers who have a genuine interest in your product.

D’Amelio loves snacks. Because of this, it made sense for her to partner with Takis. This resulted in a more authentic and believable sponsorship than if she had been paid to promote a product she didn’t care about.

2. Keep your content relevant to your brand.

The Takis TikTok collab was successful because it was relevant to both parties involved. D’Amelio’s followers are interested in Charli’s daily life, which includes her daily routines, such as eating and watching television. It felt authentic. Creating content that feels natural to the influencer you’re working with is essential.

3. Make sure your content is creative and engaging.

The best branded content on TikTok is fun and exciting. Don’t be afraid to stray away from professional content. More down-to-earth and relatable content is what will go viral. Be open to new ideas, especially from the influencer/brand you’re collaborating with.