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Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing.

In this edition, we had the privilege of sitting down with Sameen Jiwani, Throughout this exclusive interview, Sameen highlighted the transformative trends and actionable insights that can empower businesses to excel in their marketing initiatives.

The following blog post is a summary of Sameen’s perspectives and expertise.

Finding the Right Balance: Balancing Quality and Quantity in B2B Marketing

In the world of B2B marketing, the age-old question of quality versus quantity takes the spotlight. Sameen draws from her experience at RollWorks to emphasize that simply chasing leads is no longer enough. The real magic lies in finding a balance between high-quality and high-quantity leads. Instead of relying solely on traditional metrics like form submissions, Sameen suggests paying attention to signals from various sources, like review sites, ad clicks, email interactions, and third-party engagements.

Improving Engagement: Exploring Cross-Channel Marketing

Cross-channel marketing can be a complex puzzle, but Sameen offers a strategy to navigate it successfully. Her recommendation for an account-based marketing (ABM) approach provides a clear path forward. This involves narrowing down your target audience to create tailored messages. The key takeaway is aligning your ABM strategy with your content plan to make an impact at different stages of the marketing process.

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Understanding the Importance of MQLs: Creating a Strategic Marketing Mix

The debate about the relevance of Marketing Qualified Leads (MQLs) continues, but Sameen emphasizes their importance. However, she encourages a shift away from focusing solely on quantity. The real value lies in recognizing and responding to strong signals of interest and intent. It’s about tailoring content to match each lead’s level of awareness. Sameen’s insights encourage businesses to refine their content strategy, using elements of webinars and personalized emails that fit the different stages of the buyer’s journey.

The Evolution of Social Media: Finding Your Brand’s Authentic Voice

As social media continues to evolve, businesses face the challenge of choosing the right platforms for their brand. Is it better to be on all platforms or focus on a few? According to Sameen, the answer lies in aligning with your brand identity and creating genuine connections. Authenticity thrives on platforms that resonate with your brand’s values.

As we wrap up our conversation with Sameen, it’s clear that succeeding in B2B marketing requires adaptability and innovation. Her insights—balancing quality and quantity, tailoring cross-channel experiences, interpreting intent signals, and fostering authenticity in social media—provide a roadmap for businesses aiming to thrive in a dynamic marketing landscape.

Want to grow your business through cutting-edge marketing tactics? Influicity is an award-winning agency working with some of the most innovative brands today. Please reach out for a strategy call

 

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