Bank of Montreal

We deliver high-value customers to the bank with content that performs.

BMO partners with Influicity to run its portfolio of banking podcasts. Since 2020, we have built the program across platforms, including influencers, virtual events, eBooks, courses, and more.

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High-value leads per year

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ROI lift on social media

5 years running

The Company

BMO is a global banking institution

BMO Business Banking is here to empower entrepreneurs to drive their business forward. The bank offers products ranging from daily banking, credit, lending, payroll, FX and more.

The Challenge

Noisy Market with competitive solutions

BMO has a compelling product but must work to differentiate its offering from other banks and emerging fintech startups. From lending, to payment processing, to payroll and more, BMO must demonstrate its value and commitment to the business community.

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The Solution

Speak to customers where they are

Anchored by a chart-topping podcast, Business Unplanned, Influicity builds out a holistic content program that speaks to SMB owners in their language. The podcast is hosted by entrepreneur Michael Hyatt, and guests include startup CEOs, restaurateurs, retailers and others.

The podcast immediately builds an audience and strong reviews across Apple and Spotify.

Over time, we add an influencer component, virtual events, content supplements, and paid media.

All along, we deliver sales leads and valuable 1st party data to BMO.

Results and Insights