The podcast industry is booming.
Over the last decade, American consumers who listen to podcasts grew from 25% in 2011 to 57% in 2021. It’s a multi-million dollar industry that is only expected to exponentially grow in the coming years. But what do podcasts have to do with your business? The short answer is everything.…
It's the Golden Age of podcasts right now, and the medium is starting to attract some big business.
What began as a market made up mostly of indie creators is now a hotbed of marketing potential, both for established brands and smaller businesses. Many major media players like Amazon and Spotify are starting to buy…
Podcasting has become a very powerful tool in the world of marketing.
Many brands are sponsoring ad space on any variety of the roughly 4 million shows that are airing today, and a few brands have even taken the next step into creating their own podcasts. No matter how your company interacts with the podcasting…