Why Every Brand Needs A Podcast
The podcast industry is booming.
Over the last decade, American consumers who listen to podcasts grew from 25% in 2011 to 57% in 2021. It’s a multi-million dollar industry that is only expected to exponentially grow in the coming years. But what do podcasts have to do with your…
The 3 Biggest Acquisitions In The Podcast Industry From 2021
It's the Golden Age of podcasts right now, and the medium is starting to attract some big business.
What began as a market made up mostly of indie creators is now a hotbed of marketing potential, both for established brands and smaller businesses. Many major…
How To Make Your Tiny Podcast Campaigns Really Big
Podcasting has become a very powerful tool in the world of marketing.
Many brands are sponsoring ad space on any variety of the roughly 4 million shows that are airing today, and a few brands have even taken the next step into creating their own podcasts.
No…