How To Avoid Influencers Selling Out For Your Campaigns
Influencer sellouts might be killing your campaign.
Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail.
Let’s break down what causes influencer…
Three Ways NFTs Are Changing The Way Brands Interact With The Digital Landscape
NFTs are on the cutting edge of digital technology, and brands are starting to wonder what potential it holds for them.
What started as a trendy way to create digital trading cards has now caught the interest of celebrities and brands alike,…
How To Make Your Tiny Podcast Campaigns Really Big
Podcasting has become a very powerful tool in the world of marketing.
Many brands are sponsoring ad space on any variety of the roughly 4 million shows that are airing today, and a few brands have even taken the next step into creating their own podcasts.
No…
According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Continue reading.