Getting your brand noticed doesn't have to be hard.
Business owners face many challenges. Funding, exposure, brand awareness, and much more. We’re here to tell you that getting noticed, especially in the early stages of starting your brand, doesn’t have to be so difficult. Brand awareness is something that can be established at any point…
Influencer sellouts might be killing your campaign.
Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail. Let’s break down what causes influencer inauthenticity and how you can prevent this.…
Influencers have become a cornerstone of marketing strategy for every industry on the planet.
With the explosive growth of social media in the 2010s, many consumers quickly diverted their attention from distant, unattainable celebrity personalities to accessible, genuine people looking out at them from social media feeds. Now, influencers rule the roost - they build…
Transparency is an influencer's bread and butter.
Their style of marketing hinges on being authentic and sharing real, personal stories and opinions with their audience. They’re so successful because they aren’t celebrities living in a bubble of fame that very few of their followers will ever reach - they’re living lives that are attainable and…