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5 Ways To Ensure Brand Safety In Influencer Campaigns

Influencer campaigns come with their risks. Influencer marketing is blowing up. It’s one of the most effective marketing methods in today’s world. It’s cheaper than traditional marketing and a wide reach is almost always guaranteed.  While there are extensive benefits, influencer marketing isn’t free from its risks. Influencer marketing involves working with individuals, and individuals…

How To Write An Effective Influencer Brief

An effective influencer brief is the first step in creating a successful influencer marketing campaign. But creating an effective influencer brief can be challenging, especially if you’re an up-and-coming business without experience working with influencers.  An influencer brief is a document that lays out your campaign and its objectives, goals, expectations, and deliverables. This brief…

How to Build a Sustainable Influencer Strategy

Influencers have become a cornerstone of marketing strategy for every industry on the planet. With the explosive growth of social media in the 2010s, many consumers quickly diverted their attention from distant, unattainable celebrity personalities to accessible, genuine people looking out at them from social media feeds. Now, influencers rule the roost - they build…
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