Influencer campaigns come with their risks.
Influencer marketing is blowing up. It’s one of the most effective marketing methods in today’s world. It’s cheaper than traditional marketing and a wide reach is almost always guaranteed. While there are extensive benefits, influencer marketing isn’t free from its risks. Influencer marketing involves working with individuals, and individuals…
You can't pick just any influencer for your marketing campaigns.
Running an influencer campaign can be tricky, especially if your business is small. Lots of questions float through your mind. But perhaps one of the biggest questions a business owner can have when running a campaign is if they’re picking the right influencers. Picking…
Affiliate programs are blowing up.
Influencers are the new way of marketing. They've taken over social media and are helping businesses around the world grow. Influencers have a powerful voice, and it would be a mistake to not take advantage of this marketing trend. Working with influencers is the perfect way to build brand…
Influencer sellouts might be killing your campaign.
Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail. Let’s break down what causes influencer inauthenticity and how you can prevent this.…
An effective influencer brief is the first step in creating a successful influencer marketing campaign.
But creating an effective influencer brief can be challenging, especially if you’re an up-and-coming business without experience working with influencers. An influencer brief is a document that lays out your campaign and its objectives, goals, expectations, and deliverables. This brief…
Influencers have become a cornerstone of marketing strategy for every industry on the planet.
With the explosive growth of social media in the 2010s, many consumers quickly diverted their attention from distant, unattainable celebrity personalities to accessible, genuine people looking out at them from social media feeds. Now, influencers rule the roost - they build…
Transparency is an influencer's bread and butter.
Their style of marketing hinges on being authentic and sharing real, personal stories and opinions with their audience. They’re so successful because they aren’t celebrities living in a bubble of fame that very few of their followers will ever reach - they’re living lives that are attainable and…