Influencer campaigns come with their risks.
Influencer marketing is blowing up. It’s one of the most effective marketing methods in today’s world. It’s cheaper than traditional marketing and a wide reach is almost always guaranteed. While there are extensive benefits, influencer marketing isn’t free from its risks. Influencer marketing involves working with individuals, and individuals…
You can't pick just any influencer for your marketing campaigns.
Running an influencer campaign can be tricky, especially if your business is small. Lots of questions float through your mind. But perhaps one of the biggest questions a business owner can have when running a campaign is if they’re picking the right influencers. Picking…
Affiliate programs are blowing up.
Influencers are the new way of marketing. They've taken over social media and are helping businesses around the world grow. Influencers have a powerful voice, and it would be a mistake to not take advantage of this marketing trend. Working with influencers is the perfect way to build brand…
Getting your brand noticed doesn't have to be hard.
Business owners face many challenges. Funding, exposure, brand awareness, and much more. We’re here to tell you that getting noticed, especially in the early stages of starting your brand, doesn’t have to be so difficult. Brand awareness is something that can be established at any point…
Influencer sellouts might be killing your campaign.
Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail. Let’s break down what causes influencer inauthenticity and how you can prevent this.…
According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Continue reading.