How To Avoid Influencers Selling Out For Your Campaigns
Influencer sellouts might be killing your campaign.
Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail.
Let’s break down what causes influencer…
According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Continue reading.