Hey, it's Jon Davids — founder of Influicity and author of Marketing Superpowers. We just sent an excerpt to your inbox.

Before you go, I'd love to tell you what the book is about.

Marketing Superpowers is a book about marketing. But in a more accurate way, it has nothing to do with marketing at all.

It's a formula for creating so much customer love that great marketing is just a by-product.

So that people can't wait to buy what you're selling. So that they line up at your door. And there's nothing you can do to stop them.

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I spent the last year writing it. And over a decade learning what's inside these pages.

Let me explain.

1/ Why I wrote it

Since founding Influicity in 2014, I’ve worked with 20,000 influencers. YouTubers, Instagrammers, bloggers, celebrities, and more.

In that time, I became obsessed with studying exactly how influencers build their brands. How some stay and some fade. And how some use their brands to launch category-defining businesses.

Think MrBeast and Kim Kardashian. Joe Rogan and Scott Galloway. Warren Buffett and Oprah. Andrew Huberman and Logan Paul.

These people are all influencers. And they all used the same formula. Not a similar formula. But the exact same formula.

In 2020, I started using the formula myself. Then we used it for dozens of clients at Influicity.

It works. And it can work for you too.

2/ Who the book is for

To be clear, this book is not about how to become a social media influencer. That's irrelevant.

It's about using the Influencer Playbook that I spent a decade learning, to grow your business in a whole new way.

It will teach you how to get more customers, who spend more money, while you spend less money, and build a bigger business.

Whether you're selling to consumers or enterprise. Whether you're a local shop or a national brand. Whether you're a small business owner or the CMO.

Or if you plan to do any of those things one day.

I wrote this book for you.

3/ What you'll learn

Here's some of what I cover in Marketing Superpowers:

• How to turn “attention” into sales with a simple framework

• How to flip total strangers into your biggest fans with one critical story

• How to charge more money for the same product with my 4 F’s

• How to build endless social credibility with my 10 Faith Drivers

• How to inspire customer loyalty with my 5 Belief Builders

• And so much more that you can put into action right away
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The book comes out June 18. If you like the sample, you can pre-order it right now on Amazon. Or click here for a list of retailers.

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