One of the most daunting issues that businesses face when using an influencer marketing strategy is how to measure their return on influencer spend. Unlock 4 methods to track and measure your influencer campaign's success with our quick guide.

After seeing a massive increase in app usage when Instagram Stories, were introduced, Instagram's take on a long-form video content is the next step in their evolution. Discover how you can leverage IGTV within your influencer campaigns to boost your brand.

New to the influencer space? Integrating creators into your marketing strategy can be a daunting task. Discover how to activate influencers to achieve your marketing objectives with this guide.

The success of a campaign is dependent on identifying the right partners. Discover what data you really need to qualify influencers to drive the highest return on your investment. 

Live stream has emerged as a powerful vehicle for driving successful campaigns. With 70% of consumers viewing at least one live video per day, discover how live stream can take your strategy to new heights.

The growing importance of digital media has transformed the way in which consumers move from awareness to conversion. Discover five ways influencer marketing can drive sales.

Amplifying influencer content provides ample opportunity to expand the reach of an influencer campaign. Discover how paid media can boost the return of your influencer strategy.


There are many different kinds of influencers, from the mega-celebs to mommy bloggers. Discover the three tiers of creators and their unique characteristics that can make or break your campaign. 

Pay-to-play has become the norm on influencer campaigns, as more creators make a living from their craft. This has left some brands concerned with authenticity while collaborating with influencers.

YouTube demonetization is crucial for brand safety, but how do you prevent influencers’ content from being mistakenly flagged? We all can benefit from demonetization by following three, easy tips.

Disclosure guidelines have left brands wondering how increased transparency will impact the success of a campaign. Discover how brands can, in fact, benefit from paid endorsement disclosure.