Dive deep into the best practices of influencer operations
A Brief Look at Return on Influencer Spend
One of the most daunting issues that businesses face when using an influencer marketing strategy is how to measure their return on influencer spend. Unlock 4 methods to track and measure your influencer campaign's success with our quick guide.
A QUICK GUIDE TO IGTV
After seeing a massive increase in app usage when Instagram Stories, were introduced, Instagram's take on a long-form video content is the next step in their evolution. Discover how you can leverage IGTV within your influencer campaigns to boost your brand.
The Beginner's guide to influencer marketing
New to the influencer space? Integrating creators into your marketing strategy can be a daunting task. Discover how to activate influencers to achieve your marketing objectives with this guide.
MYTH BUSTERS: 7 MISCONCEPTIONS ABOUT INFLUENCER MARKETING
New to the influencer space? Integrating creators into your marketing strategy can be a daunting task. Discover how to activate influencers to achieve your marketing objectives with this guide.
QualiFYING INFLUENCERS: WHAT DATA DO YOU REALLY NEED?
The success of a campaign is dependent on identifying the right partners. Discover what data you really need to qualify influencers to drive the highest return on your investment.
The POWER OF LIVE STREAM INFLUENCER STRATEGIES
Live stream has emerged as a powerful vehicle for driving successful campaigns. With 70% of consumers viewing at least one live video per day, discover how live stream can take your strategy to new heights.
HOW TO DRIVE SALES WITH INFLUENCER MARKETING
The growing importance of digital media has transformed the way in which consumers move from awareness to conversion. Discover five ways influencer marketing can drive sales.
PAID MEDIA: THE BENEFITS OF AMPLIFYING INFLUENCER CONTENT
Amplifying influencer content provides ample opportunity to expand the reach of an influencer campaign. Discover how paid media can boost the return of your influencer strategy.
THE DIFFERENCE BETWEEN MICRO, MACRO & MEGA INFLUENCERS
There are many different kinds of influencers, from the mega-celebs to mommy bloggers. Discover the three tiers of creators and their unique characteristics that can make or break your campaign.
How to Maintain Authenticity While Paying Influencers
Pay-to-play has become the norm on influencer campaigns, as more creators make a living from their craft. This has left some brands concerned with authenticity while collaborating with influencers.
MITIGATING THE RISKS OF YOUTUBE DEMONETIZATION
YouTube demonetization is crucial for brand safety, but how do you prevent influencers’ content from being mistakenly flagged? We all can benefit from demonetization by following three, easy tips.
THE BENEFITS OF PAID ENDORSEMENT DISCLOSURE
Disclosure guidelines have left brands wondering how increased transparency will impact the success of a campaign. Discover how brands can, in fact, benefit from paid endorsement disclosure.
Five Steps to a successful b2b influencer strategy
B2B marketing takes a vastly different approach than B2C, targeting a niche audience of industry decision-makers. Learn how to execute a successful B2B influencer strategy with these five steps.
THE BENEFITS OF ALWAYS-ON INFLUENCER CAMPAIGNS
Unlock the unique advantages to longstanding influencer partnerships, and how your brand can benefit from taking an always-on approach to influencer marketing.
How to measure your return on influencer spend
Measuring return on influencer spend is cited as the number one challenge of the influencer industry. Learn how to track and analyze your influencer campaign's success with these five methods.
Navigating non-monetary compensation models
Monetary compensation may be the most standard form of influencer payment, but what about brands with a smaller budget? Find the right method of payment for you - without breaking the bank.
TAKING INFLUENCERS BEYOND THE SOCIALSPHERE
Influencer campaigns are typically synonymous with social media, but what happens when you take it one step further? Discover five ways to activate influencers beyond the confines of the socialsphere.
MAINTAINING A BRAND-SAFE INFLUENCER CAMPAIGN
If an influencer goes rogue, how can marketers safeguard their brand? Ensure that your influencer campaigns maintains brand-safety at all times by following our six tips.
WHY YOUR INFLUENCER CAMPAIGN IS FAILING
Have you implemented an influencer campaign that just didn’t quite work? Discover the top 10 reasons why influencer campaigns fail in this guide on what to avoid in influencer marketing.
INFLUENCER MARKETING FORECAST REPORT: 2018
The industry took major leaps in 2017 to solidify the effectiveness of influencers in the marketing space. What can anticipate for the year to come? Discover the trends that will dominate 2018.
