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Why Every Brand Needs A Podcast

Why Every Brand Needs A Podcast The podcast industry is booming. Over the last decade, American consumers who listen to podcasts grew from 25% in 2011 to 57% in 2021. It’s a multi-million dollar industry that is only expected to exponentially grow in the coming years.  But what do podcasts have to do with your

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How To Avoid Influencers Selling Out For Your Campaigns

How To Avoid Influencers Selling Out For Your Campaigns Influencer sellouts might be killing your campaign. Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail. Let’s break down what causes

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How To Write An Effective Influencer Brief

How to Write An Effective Influencer Brief An effective influencer brief is the first step in creating a successful influencer marketing campaign. But creating an effective influencer brief can be challenging, especially if you’re an up-and-coming business without experience working with influencers. An influencer brief is a document that lays out your campaign and its

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The 3 Biggest Acquisitions In The Podcast Industry in 2021

The 3 Biggest Acquisitions In The Podcast Industry From 2021 It’s the Golden Age of podcasts right now, and the medium is starting to attract some big business. What began as a market made up mostly of indie creators is now a hotbed of marketing potential, both for established brands and smaller businesses. Many major

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How TikTok Changed The Social Media Landscape

How TikTok Changed The Social Media Landscape TikTok took the world by storm when it launched in 2017, and it’s only expected to grow. After its launch by Chinese developer ByteDance, it only took one year for the app to reach 600 million downloads worldwide, and it experienced a 181% increase in users between 2018

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