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tiktok growth strategies

Ranking 8 TikTok Growth Strategies: From Best to Worst

TikTok has taken the social media world by storm, with over 2 billion registered users. As a business, leveraging TikTok effectively can transform your brand's visibility and engagement.  If you're an e-commerce brand, a retail company, or a local business, this is the best time to embrace TikTok for sales.  Caseharden, a Thai fashion accessories brand leveraged…
start a podcast

How to Start and Grow a Branded Podcast (A Beginner’s Guide)

You’re a company and have decided to start a podcast? That’s awesome!  Branded podcasts offer businesses a unique opportunity to connect with their audience through engaging audio content.  Unlike traditional commercials, branded podcasts focus on storytelling and providing value to listeners while subtly promoting the brand.  In a report commissioned by…
get followers on Instagram

How to Get Followers on Instagram: 10 Tips for 2024

As a business owner or manager, you can’t ignore Instagram's massive potential. With over 2 billion monthly users , how will your sales, brand loyalty, or revenue change if you could only get a tiny fraction of these people? Think about it! If you have an established brand already, then Instagram can help…

Case Study: Litter Robot

LITTER ROBOT Ensuring cat owners never scoop again Influicity partnered with Litter Robot to refresh and recharge their TikTok channel. We reformulated the content strategy, schedule, and formats, to breathe new life into this well-loved brand. 0 % Increase in followers 0 K Website visits directly from TikTok 0 M Organic views on a single post. A new record for the brand. The Company…
TikTok marketing

10 Businesses With Winning TikTok Marketing Strategies 

You need to be where your customers are. And no matter what you sell, there's a good chance you'll find your customers on TikTok. TikTok is essential for businesses investing in social media marketing. The platform's explosive growth and unparalleled engagement rates are hard to beat. According to the company, TikTok's user base surpassed 1…
Influencer campaign examples

10 Influencer Campaign Ideas (Examples and Free Templates to Use)

Influencer marketing has become our client’s preferred strategy for driving massive awareness and product sales. Here’s why: It’s authentic, relatable, and easy to implement!  According to The State of Influencer Marketing 2024 , more than 85% of online entrepreneurs plan to invest heavily in influencer marketing this year.  This is huge considering that…

Why Brands Need to be on TikTok Shops

Everyone remembers the launch of TikTok. It skyrocketed. People suspected TikTok would be the modern-day Vine application, and they’d be correct. But what started off as an app for funny skits and trendy dances has now merged into something we perhaps we never suspected. In the wake of the global pandemic, the e-commerce landscape…
Christmas baubles hanging on the tree

Your Holiday Social Media Marketing Strategy

It’s that time of year again! Christmas is just around the corner, and the end of 2023 is in sight. However, before we say goodbye to 2023 and ring in 2024, we have to prepare for the holiday season. The holidays are a busy time for everyone, and it can be overwhelming to plan your…

The Power of Podcasting

The world has come a long way when it comes to sharing information. Advertising had a humble beginning, as signs in shop windows, word-of-mouth, and newspapers. Today, those things still exist, but it’s more common to find out about every topic under the sun through online content, such as blogs, vlogs (video blogs) and podcasts.…

Revolutionizing Customer Engagement

Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing. In this edition, We had the privilege of sitting down with Adrienne Behmke, Senior Director of Global Brand and Marketing Communications at The AES Corporation. In the interview, Adrienne discussed the importance of leveraging…
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