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Why Brands Need to be on TikTok Shops

Everyone remembers the launch of TikTok. It skyrocketed. People suspected TikTok would be the modern-day Vine application, and they’d be correct. But what started off as an app for funny skits and trendy dances has now merged into something we...

Christmas baubles hanging on the tree

Your Holiday Social Media Marketing Strategy

It’s that time of year again! Christmas is just around the corner, and the end of 2023 is in sight.  However, before we say goodbye to 2023 and ring in 2024, we have to prepare for the holiday season. The...

The Power of Podcasting

The world has come a long way when it comes to sharing information. Advertising had a humble beginning, as signs in shop windows, word-of-mouth, and newspapers. Today, those things still exist, but it’s more common to find out about every...

Revolutionizing Customer Engagement

Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing. In this edition, We had the privilege of sitting down with Adrienne Behmke, Senior Director of Global Brand and...

Your Complete Guide to Influencer Marketing

If you’ve been following our site for a while, you’re familiar enough with what kind of content we feature here. Whether you’re looking for help on how to grow your audience on social media or some information on how to...

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