How To Measure Influencer ROI
Marketers are spending $4.5B+ on influencers this year -- and that's a pretty low estimate. With the industry only continuing to grow, marketers need to focus more than ever on ROIS: Return on Influencer Spend.
How you quantify it, measure it, and improve it are critical steps in upping your influencer game.
In this webinar, Influicity CEO Jon Davids will cover:
- The evolution of influencer marketing ROI: then and now
- Quantitative vs. qualitative signals
- Aligning ROI with real world marketing objectives
- Moving from top-of-funnel to bottom-of-funnel
- Key client success stories