Is a video podcast the perfect way to refresh your content?
Podcasting is one of the trendiest new ways to grow your business.
However, starting a podcast doesn’t necessarily mean it’ll be successful. As of December 2021, there are over 3.2 million podcasts on Spotify.
To ensure your podcast’s success, you have to set your podcast apart from the millions of other podcasts. One way you can do this is by video podcasting. Video podcasting is a traditional audio podcast that is also videotaped. People can listen to and watch the podcast recording session.
Why Should You Start Video Podcasting?
There is more to communication than just words. One study found that communication is 55% nonverbal. Essentially, audio podcast listeners are only getting 45% of the experience they could be getting. Video podcasting is the solution – you’re providing the missing body language and facial expressions for your audio, helping your point get across to your audience more directly and appealing to different styles of learning.
You connect with your listeners and raise brand awareness.
Video podcasting allows listeners to see your expressions, body language, and mannerisms. It also allows your audience to feel more engaged with your content and connect with you on a deeper level.
A study conducted at University College London found that advice given in video format induced the highest level of trust, with audio coming in second. This can only benefit you and your business, considering that listeners who trust you are more likely to be loyal and recommend your podcast to their friends and loved ones.
Video podcasting allows you to appear more authentic to your audience. Being able to see you and your guests interacting with each other increases relatability and authenticity. This type of podcasting also allows your audience to feel like they’re part of the conversation.
A high-quality listener-host relationship is crucial if you have your own growing brand. If a listener only knows you through your podcast and doesn’t know what you look like, they’re less likely to trust you. If your listeners don’t trust you, they’re less likely to buy any products you discuss, whether that’s a sponsored product or products from your own business.
Allowing your listeners to get to know you on that level will make them associate your face with your brand and make you more recognizable on social media, which is great for brand awareness.
You can repurpose your podcast content on other platforms.
Content repurposing is your best friend. Recording your podcast sessions allows you to easily upload them onto other social media platforms. Cutting up the video and uploading some of your most important points increases the chances of your podcast going viral on social media. This will save you a lot of time as you won’t have to create as much separate content for other forms of social media.
Video podcasting increases your shareability. If you repurpose your video podcast for Instagram Reels, Facebook, YouTube shorts, and TikTok, your content will be seen by more people. This generates higher amounts of shares.
One study found that 85% of Facebook users watched videos without the sound on. Cutting your video podcast up into small clips and adding subtitles accommodates this. Since social media users’ attention span is so low, creating short, subtitled clips appeals to most social media users and will increase your reach.
Is A Podcast What Your Business Needs To Grow?
Types of Video Podcasts
1. Standard recordings
Standard recordings are the easiest way to create a video podcast. Essentially, all you have to do is set up a camera, record, and edit the footage. Since you’re going to be recording the podcast session anyways, you might as well set up a camera and get some visuals. While you may have to learn the basics of video editing, this type of video podcasting doesn’t require heavy editing skills and is something anyone can do.
These types of video podcasts are the best for podcasts that are educational, conversation-driven, and when there are multiple hosts and guests. In addition, this style can be recorded in person as well as virtually.
Animated podcasts are a more challenging way of video podcasting. For this style, you need to have knowledge of animation or hire someone to create animations. Animated podcasts are great for podcasts that tell stories or are heavily narrated.
Animated podcasts are a great way of creating visual entertainment. This style can sometimes act as a movie or short film. In addition, this style isn’t as common, meaning your podcast would be more unique and memorable.
In addition, people watching animated podcasts are less likely to be bored. This means that listeners will be more engaged for a longer period than if there were no visuals. Animated podcasts are more intriguing and require more attention.
3. Live streaming
Live streaming your podcast on platforms like Facebook, Instagram, or TikTok is the most engaging form of video podcasting.
Because there is a chat section, this allows listeners to not only express their opinions but also engage with others. This allows relationships to form between podcast listeners, which creates a stronger sense of community.
Live streaming your podcast episode allows you to answer your listener’s questions live. This allows listeners to feel heard and part of the conversation. Overall, live streaming creates stronger bonds between listeners, hosts, and guests.
Is Video Podcasting Worth It?
There are few true downsides to video podcasting, but there are some things you should take into consideration before you start. Video podcasting takes time, effort, and a little bit of money. However, all of these negatives end up being worth it.
Viral content is quality content. Putting in the effort to create a good quality and entertaining video podcast increases the chance of your content going viral on social media.
While there are cheap and free video editors, investing in better quality video editing software will allow you to be more flexible with your creativity and create advanced video podcasts.
You can get away with using a free editor, though. If your editing only involves cutting up video clips, no advanced software is needed. However, if you want to add visual effects and animations, you would need to invest in something more advanced.
If your top video podcast style is animation, that will take a little more work, time, and money.
Animation isn’t something you’ll learn to do overnight. You have the option of hiring someone to do your animations, but this can be costly.
Having said all this, the time, energy, and potential money you put into your video podcast will almost always be worth it. Video podcasts have the potential to bring invaluable, loyal listeners that share your content on social media. This will bring in customers who love your brand and business. Your money will come back to you.
Video podcasting is an amazing way of standing out from the millions of other podcasts out there. Effort, time, and consistency are the three things that will ensure your podcast’s success, and inevitably ensure your business’ success.
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