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How to Get Followers on Instagram: 10 Tips for 2024

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As a business owner or manager, you can’t ignore Instagram’s massive potential. With over 2 billion monthly users, how will your sales, brand loyalty, or revenue change if you could only get a tiny fraction of these people? Think about it!

If you have an established brand already, then Instagram can help you find a new pool of customers and brand ambassadors. A study showed 81% of users discover new products on Instagram. 

Instagram fosters a unique visual connection, making it easier for businesses to showcase their brand personality, products, and behind-the-scenes glimpses.  

A quick way to build rapport with an entirely new audience. This makes the platform  ideal for all industries, from e-commerce to professional services. Don’t wait – the earlier you build an Instagram community, the stronger your brand presence will be, no matter how much competition you face. 

Marketing on Instagram for Businesses: What’s the ROI?

Let’s consider a women’s clothing brand. Before Instagram, they relied on Google organic traffic (i.e., SEO) and word-of-mouth for sales. 

By strategically using Instagram, they showcase their unique outfits with visually appealing photos, run targeted ads to reach interested buyers, and even partner with micro-influencers.  

Instagram marketing ROI

Suppose they invested $1,000/month on paid advertising and generated on average, 512 orders per month, here’s what the result looks like:

With 512 orders at an average value of $56.08, their total revenue from the Instagram campaign reaches $28,712.96.  

Subtracting their $1,000 ad spend, we calculate the direct monetary ROI as 474% at a 20% margin (average for e-commerce). 

This demonstrates the power of Instagram for sales. However, it’s crucial to remember the additional benefits: 

  • The brand has reached a far wider audience
  • Boosted their visibility, and
  • Likely gained new followers. 

These intangible assets (or metrics) translate into future growth and loyal customers,  compounding the overall ROI of the business’ Instagram marketing efforts.

How to Get Followers on Instagram

Marketing your brand on Instagram can be both rewarding and time-consuming at the same time. If you want to get ahead of 90% of businesses that struggle to get results on Instagram, here are the top 10 proven tips to get you more loyal followers:

1. Optimize your Profile:

Every business should get an Instagram profile. It’s a missed opportunity if they neglect it. Two core benefits are boosting your brand image by 42% and helping you promote your products and services.

Instagram profile

Your Instagram profile serves as the digital storefront for your business. Make a lasting impression by crafting a compelling bio that succinctly describes your brand and what you offer. 

Choose an eye-catching profile picture that reflects your brand identity and attracts attention. Here’s a business profile from Alienware:

Alienware Instagram profile

Remember to include relevant keywords in your bio to improve discoverability in search results. 

Reply Instagram comments

As you optimize your profile, you’ll make it easier for potential followers to understand who you are and what your business is about, ultimately increasing your chances of gaining new followers.

2. Consistent posting schedule:

Consistency is key when it comes to building a loyal following on Instagram. Establish a regular posting schedule and stick to it. Whether you choose to post daily, several times a week, or once a week, the key is to be consistent. 

By showing up consistently in your followers’ feeds, you’ll stay top-of-mind and maintain engagement. You may need a content scheduler such as HootSuite or Later to automate the process.

Every social media network is different, and so is the amount of effort required to get results. For Instagram, the optimum posting amount is 1-2 Reels per day + 1 image or carousel post per day, according to Adobe.

calendar

Use Instagram Insights to determine the best times to post for maximum reach and engagement. A study of over 30,000 Instagram posts for businesses shows the best time to post on Instagram during weekdays is on Tuesdays between 11:00 am and 2:00 pm (before lunch).

Keep in mind that every business is unique. So you can study when your audience is most engaged on Instagram, then post consistently at such times. Also, when it comes to Reels, Social Champ did a study and found the best times to post reels.

posting reels

Additionally, consider using scheduling tools like Buffer or Hootsuite to plan and automate your posts in advance, saving you time and ensuring consistency in your content strategy.

3. Leverage Hashtags:

Hashtags are a powerful tool for increasing your reach and visibility on Instagram. Research shows that posts with at least one hashtag receive 12.6% more engagement than those without. 

While you could use as many Hashtags as possible, Instagram recommends using 3-5 Hashtags.

hashtags

Identify relevant hashtags that align with your brand and target audience, and incorporate them strategically into your posts. 

Aim for a mix of popular, niche, and branded hashtags to maximize your reach and attract the right audience. Consider creating a branded hashtag unique to your business to encourage user-generated content and foster community engagement. 

#MyCocaCola is a great example of a branded hashtag used by Coca-Cola to promote its campaign on Instagram.

Coca-Cola hashtag

Regularly monitor trending hashtags and industry-specific trends to stay relevant and capitalize on opportunities to reach a wider audience. 

Hashtags help you to amplify your content’s reach and attract new followers to your profile.

4. Design a content strategy:

Creating engaging content is essential for attracting and retaining followers on Instagram. Invest time and effort in developing a content strategy that resonates with your target audience. 

Use a mix of content types, including photos, videos, stories, and reels, to keep your feed diverse and interesting. While still images generated 64% of the results below, don’t forget Stories, Videos, Polls, and other content types.

Instagram content types

More importantly, in this ResearchGate study, posts with faces receive 38% more likes and 32% more comments than those without. 

Leverage user-generated content (UGC) to foster community engagement and showcase your brand’s authenticity. 

Encourage followers to share their experiences with your products or services by reposting their content and giving them credit.  

5. Interact with your audience:

Building meaningful relationships with your audience is crucial if you want engagement on Instagram. Take the time to respond to comments, messages, and mentions promptly. Below, Wendys is responding to a comment:

Wendy Instagram comment

According to Jonkoping University, brands that engage with their audience on Instagram see higher levels of loyalty and advocacy. 

Host interactive Q&A sessions, polls, and giveaways to encourage participation and feedback from your followers. Show genuine interest in your audience’s opinions and experiences to cultivate a sense of community and belonging. 

By actively engaging with your audience, you’ll build trust and rapport, leading to increased brand loyalty and advocacy.

6. Collaborate with Instagram influencers:

Partnering with influencers can be an effective way to reach new audiences and increase your follower count on Instagram. 

Identify micro-influencers (with a following of 10k to 100k) in your niche or industry whose values align with your brand and target audience. 

These types of influencers already have a bond with their audience, partly, because they haven’t grown so big yet, so it’s easy to reply to DMs, comments, and answer questions.

micro influencers

Research indicates that 67% of marketers consider influencer marketing effective for reaching their target audience on Instagram. 

Influencer Marketing stats

Collaborate with influencers to create sponsored content, host giveaways, or take over your account for a day. 

Leveraging the influence and reach of trusted personalities helps you gain access to their followers and increase your brand’s visibility and credibility.

7. Cross-promote your content:

Cross-promoting your Instagram content across other marketing channels can help amplify your reach and attract new followers. 

Share your Instagram posts on other social media platforms, such as Facebook, Twitter, and LinkedIn, to expose your content to a broader audience. 

If your Stories perform well on Instagram, you could also promote them on TikTok to get more views.

tiktok

According to Faster Capital, cross-promotion can increase engagement and follower growth by up to 30%. Encourage your email subscribers to follow you on Instagram by including social media buttons and links in your newsletters and email campaigns. 

Collaborate with other brands and influencers to cross-promote each other’s content and reach new audiences. 

Leverage the power of cross-promotion to extend your brand’s reach and attract more followers to your Instagram account.

8. Analyze and optimize your performance:

Regularly analyzing your Instagram performance metrics is essential for identifying areas of improvement and optimizing your content strategy to attract more followers. 

While Instagram’s native Analytics dashboard is good, it’s best to utilize more advanced and cleaner analytics tools such as Brandwatch to track key metrics such as engagement rate, reach, and follower growth over time. 

brandwatch

Identify top-performing posts and content formats to understand what resonates best with your audience. Experiment with different posting times, captions, and visuals to optimize your content for maximum engagement and reach. 

Use A/B testing to compare the effectiveness of different content strategies and refine your approach accordingly. 

Leverage third-party analytics tools for in-depth insights into your audience demographics, content performance, and competitive benchmarking. 

By continually analyzing and optimizing your performance, you’ll gain valuable insights into your audience’s preferences and behaviors and attract more followers to your Instagram account.

9. Stay consistent and authentic:

Consistency and authenticity are key pillars of a successful Instagram strategy that attracts and retains followers. 

Develop a consistent posting schedule and stick to it to maintain visibility and engagement with your audience. For retail brands, Instagram tends to generate the most engagement compared to other social networks.

retail

But you need to be consistent and have an effective content strategy. That way, your brand will experience higher levels of follower growth and engagement. 

Share authentic and relatable content that showcases your brand’s personality and values. 

Avoid using overly promotional language and focus on creating meaningful connections with your audience. 

Be transparent and honest in your communication, and avoid using deceptive tactics to gain followers. 

Stay true to your brand and consistently deliver valuable content. Over time, you’ll build trust and credibility with your audience and attract more followers who resonate with your message.

10. Utilize Instagram Ads:

Harness the power of Instagram’s advertising platform to reach a wider audience and accelerate your follower growth. 

Ads are shortcuts to winning on Instagram, while organically building relationships/connection with your followers.

Instagram ads campaign benefits

Instagram offers a variety of ad formats, including photo ads, video ads, carousel ads, and Stories ads, allowing you to tailor your campaigns to your specific objectives. 

Utilize advanced targeting options (such as Custom Audience) to reach your ideal audience based on demographics, interests, and behaviors. 

advanced targeting

Set clear goals for your ad campaigns, whether it’s increasing brand awareness, driving website traffic, or generating leads. 

Monitor the performance of your ads using Instagram Insights and adjust your targeting and creative elements accordingly to optimize your ROI.

Takeaway

Building a strong presence on Instagram is essential for businesses looking to connect with their audience and drive growth in today’s digital landscape. 

Brands that implement these Instagram marketing strategies such as creating and sharing high-quality content, engaging with your audience, collaborating with influencers, and utilizing paid advertising can attract more followers and build a thriving community around your brand. 

Start by prioritizing authenticity and consistency in your content, and gradually invest in paid advertising as your audience grows. 

Overcome challenges by staying agile, experimenting with different strategies, and continually analyzing your performance to refine your approach. 

With dedication and perseverance, you can harness the full potential of Instagram to grow your business and achieve your marketing goals.

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