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What is the Value of a Follower?

This column was originally published on MediaInCanada.com, October 2016.     Amid the noise surrounding the US presidential campaign, Adweek recently published a story that should catch any marketers’ attention. More than a third of Trump's and Clinton's Twitter followers are reportedly fake, according to a study released by ad-fraud detection company eZanga . The study went on…

Scott Lipps Discusses the Importance of Influencers and How they are Shifting the Modelling Industry

Influicity caught up with Scott Lipps, the founder and CEO of One Management. The NYC-based modelling agency works with stars such as Nicky Minaj, A$AP Rocky, and Steve Aoki. In 2014, One Management launched its One.1K division, linking talented individuals to brands via social media. Today, they continue to assert themselves as an industry leader…

4 Headlines Every Marketer Should Read

Did this headline catch your eye?   There’s a reason why you’re here. Maybe to read some articles you missed. Maybe you are a start-up and want to know crucial information about influencer marketing. Maybe you’re not even reading this and checking the headlines below. Whatever the case, you’re striving for knowledge about the industry and how…

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From the start, Influicity does things differently.


Whether it's an influencer campaign, new podcast, or emerging media platform, we don't put all the risk on our client. We set guarantees and stand behind them.


Audience insights, geography, demographics, behavior, purchase habits, re-targeting, and more. Influicity makes decisions based on the data and executes with precision.


We got our start as an influencer marketing/tech pioneer, working with blue-chip brands. We are constantly innovating and pushing the limits for our partners.


Talent representation and brand sales should not be done by the same company. That's why Influicity does not represent talent.

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