Social Sizzle: June 2021
Let's Get Social
In our first edition of the Social Sizzle, we showcase 3 of TikTok's rising stars to keep an eye on.
What makes their content unique? How are they attracting audience? How can brands take part?
5 TikTok Campaigns We Can All Learn From
How have the most successful TikTok marketers used the platform to create viral sensations?
Dive into this webinar to explore:
How a cosmetic brand generated 5M responses for just $250 How a restaurant garnered 200M+ views celebrating food delivery How a nostalgic name is connecting with…
Influencer marketing is one of those buzzwords that has picked up a lot of steam over the last couple years. As with any new ad vehicle, there is a good deal of mystery around metrics, benchmarks and inventory selection. Advertising Standards Canada even announced recently that it would be cracking down on brands that lack…
Scott Lipps Discusses the Importance of Influencers and How they are Shifting the Modelling Industry
Influicity caught up with Scott Lipps, the founder and CEO of One Management. The NYC-based modelling agency works with stars such as Nicky Minaj, A$AP Rocky, and Steve Aoki. In 2014, One Management launched its One.1K division, linking talented individuals to brands via social media. Today, they continue to assert themselves as an industry leader…
I was recently talking to a colleague about clients she’s worked with. She told me she spoke with an agency that was resistant to the idea of collaborating with influencers. They would say things like ‘Why do I need to pay this person? They aren’t a famous star so why should I waste money on…
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There’s a reason why you’re here. Maybe to read some articles you missed. Maybe you are a start-up and want to know crucial information about influencer marketing. Maybe you’re not even reading this and checking the headlines below. Whatever the case, you’re striving for knowledge about the industry and how…