Written by: Daniel Elmaleh
Donald John Trump. Love him or hate him, the man is the president-elect and will be inaugurated on January 20, 2017.
Whether you think he’s a narcissist, racist, sexist, or just outright idiotic, you can’t deny the success of his campaign that was filled with outlandish promises, blatant criticism of his competitors, and…
This article was originally posted on Media In Canada on November 10th 2016. Authored by Jonathan Davids
Snapchat will likely IPO in the next few months and it’s been pitching ad agencies heavily with new ad products at hefty price tags. With over 100 million daily users and 41% of all U.S. teens logging in each…
This column was originally published on MediaInCanada.com, October 2016.
Amid the noise surrounding the US presidential campaign, Adweek recently published a story that should catch any marketers’ attention. More than a third of Trump's and Clinton's Twitter followers are reportedly fake, according to a study released by ad-fraud detection company eZanga . The study went on…
Influencer marketing is one of those buzzwords that has picked up a lot of steam over the last couple years. As with any new ad vehicle, there is a good deal of mystery around metrics, benchmarks and inventory selection. Advertising Standards Canada even announced recently that it would be cracking down on brands that lack…
Scott Lipps Discusses the Importance of Influencers and How they are Shifting the Modelling Industry
Influicity caught up with Scott Lipps, the founder and CEO of One Management. The NYC-based modelling agency works with stars such as Nicky Minaj, A$AP Rocky, and Steve Aoki. In 2014, One Management launched its One.1K division, linking talented individuals to brands via social media. Today, they continue to assert themselves as an industry leader…
I was recently talking to a colleague about clients she’s worked with. She told me she spoke with an agency that was resistant to the idea of collaborating with influencers. They would say things like ‘Why do I need to pay this person? They aren’t a famous star so why should I waste money on…
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There’s a reason why you’re here. Maybe to read some articles you missed. Maybe you are a start-up and want to know crucial information about influencer marketing. Maybe you’re not even reading this and checking the headlines below. Whatever the case, you’re striving for knowledge about the industry and how…
We just worked with Simons to spread the word on their new store opening in Gatineau! They invited two French-Canadian influencers into their new store for a shopping spree and challenged them to style and showcase their favourite fall outfits. Check out the video to find out how well the campaign went!
Groupe Média TFO has retained Influicity of Toronto to promote the new season of its music show BRBR Le Conquérant, which will begin in January.
Read the full story here on Adnews.
"We kind of call it 'perfectly imperfect...People will call you out pretty easily if your food looks overly propped or overly perfect because that's not how it is." - Nathan Iverson.
Read the full article here.