It’s that time of year again! Christmas is just around the corner, and the end of 2023 is in sight.
However, before we say goodbye to 2023 and ring in 2024, we have to prepare for the holiday season. The holidays are a busy time for everyone, and it can be overwhelming to plan your…
The world has come a long way when it comes to sharing information. Advertising had a humble beginning, as signs in shop windows, word-of-mouth, and newspapers. Today, those things still exist, but it’s more common to find out about every topic under the sun through online content, such as blogs, vlogs (video blogs) and podcasts.…
Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing. In this edition, We had the privilege of sitting down with Adrienne Behmke, Senior Director of Global Brand and Marketing Communications at The AES Corporation. In the interview, Adrienne discussed the importance of leveraging…
If you’ve been following our site for a while, you’re familiar enough with what kind of content we feature here. Whether you’re looking for help on how to grow your audience on social media or some information on how to grow your blog (and business!) using SEO, we have it all.
The focus of today’s…
Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing. In this edition, We had the privilege of sitting down with Dawn Crew, Chief Marketing Officer at Trulioo. Through this exclusive interview, Dawn discussed the importance of integrating traditional and digital marketing strategies through…
On October 6, 2010, Instagram arrived on the social media scene. Within a month of its debut, the site saw one million people register their accounts. Today it is used for both personal and professional means, from sharing events in one’s life to being a part of artists' and other entrepreneurs’ efforts to grow their…
Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing. In this edition, We had the privilege of sitting down with Avi Bhatnagar, Vice President, Growth Marketing at Commvault. Through this exclusive interview, Avi discussed Product-Led Growth (PLG), its application in the B2B space, and…
Let's Talk About Influencers When you hear the word “influencer,” what is the first thing that comes to mind? A celebrity you know and admire? Or maybe it’s a fitness instructor whose programs you’ve tried and loved. In this article, we will dive deep into what an influencer is. A Brief History of Influencers Let’s…
Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing.
In this edition, We had the privilege of sitting down with Itza Acosta, Global Head of Marketing, Earth and Environment at WSP. Through this exclusive interview, we received invaluable insights on optimizing marketing strategies with…
Welcome to the Modern Marketing Blog, where we explore the newest trends and strategies that are shaping the world of marketing. In this edition, We had the privilege of sitting down with Beth Magee, VP, Global Digital and Content Marketing at Dynata. Through this exclusive interview, we explored how to measure marketing success, balance creative…