TouchBistro
The leading restaurant-tech company is reaching restaurant owners in a whole new way
TouchBistro partnered with Influicity to develop a podcast, hosted by a celebrity chef, connecting restaurant owners with real, raw conversations.
The Company
TouchBistro is the all-in-one restaurant management system
Powering 29,000+ businesses worldwide, the software provides mission critical services to let restaurants thrive.
The Challenge
Elevate reach and authority in this increasingly competitive vertical.
TouchBistro was an early player, offering POS and restaurant management services. But new players have come along from all sides and the client wants to solidify its position as the partner of choice.
The Solution
The Go-To podcast for restaurateurs
Do you spend your days thinking about food prices, reservation systems, and how to make the perfect salad dressing?
You might be a restaurant owner!
And this podcast is for you.
RestoTalk, presented by TouchBistro covers all aspects of the industry, in conversation with the people who are doing it.
Hosted by Food Network star Justin Warner, each episode features an interview with a restaurant owner/manager, who has an interesting story to tell.
Reality check: they all do!
We hear from mom-and-pops, family restaurants, fine dining establishments, and local landmarks.
Each episode features a brand spot for the brand and many of the guests are TouchBistro’s own clients — they rave about the company!
RestoTalk is building authority and trust as the go-to podcast for restaurateurs around the world.
Results and Insights
Turning community into commerce
- 1000’s of listeners with strong presence in the target demo of restaurant owners
- Marketing qualified leads being sourced via the podcast
- Content generated for multiple social media platforms
- Fresh episodes released every 2 weeks.
More Success Stories
