Keeping Men Looking Sharp For Over 100 Years.
Tip Top partnered with Influicity to connect with a new generation of consumers and elevate the brand with their first influencer activation.
Tip Top is the pre-eminent menswear retailer, with nearly 100 stores across Canada.
Since 1909, Tip Top has remained the same: style, quality, value and exceptional service, every day.
Introduce the brand to a new generation of professionals.
There’s a whole generation of consumers who are dressing for a new career, life milestones, and needing to refresh their wardrobe. Tip Top is here to make that happen.
Influence the tastemakers
To showcase all that Tip Top has to offer, a curated mix men’s fashion influencers were selected to spotlight the brand experience.
Each influencer went into the store for a personal shopping session.
They had the choice to craft their own look, from a wide selection of sport jackets, shirts, pants, and accessories.
The looks speak for themselves.
The gentlemen shared their fashion sensibilities with fans and followers across social media.
The campaign delivered clear impact on the client’s key metrics.
Results and Insights
Style and Substance
- 1.3 million targeted impressions within the key deographic
- 461% earned media, based on spend levels and reach
- More than 2X the typical engagement rate vs. standard content within the category
- Significant engagement from other influencers, commenting and sharing this content.