NUBEST
Premium Supplements for Height, Health & More
Influicity partnered with NuBest on a targeted marketing campaign to increase awareness and drive sales, in the US-market. Using a tailored influencer strategy, Influicity generated 750K hyper-targeted impressions in 30 days. Driving sales and social buzz.
The Company
NuBest: Premium Vitamins & Supplements
NuBest’s premium supplements are expertly crafted and designed to support growth, wellness, and overall health for every stage of life.
The Challenge
Generate buzz with moms and parents.
Every parent wants their child to have the very best, so they can grow into the very best versions of themselves. Through the power of influencers, we told the story of how NuBest can help parents achieve that goal using their premium vitamins and supplements.
The Solution
Mommy Influencers, Engage!
First, we needed to boost brand visibility. Influicity was able to source and secure a variety of mommy influencers, who create engaging family lifestyle content for their primarily parent audience.
We work hand-in-hand with those influencers to create engaging content that every parent would want to see and interact with.
Using first-person narrative and review-style UGC, our influencers generated loads of social media buzz.
We paired this with aggressive amplification in key DMA’s to ensure each influencer was being seen by the target audience.
Results and Insights
Supplement Sales Boom
Within the first 7 days, we saw:
→ 73.2K hyper-targeted impressions.
→ 8 mommy influencers flooding the For You Page with NuBest content
→ 4.1X increase in web traffic
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