MARINA DEL REY

Committed to offering the best quality seafood

Influicity partnered with Marina Del Rey to drive seafood consumers to their 3 main product lines. Using a tailored strategy of influencers, SEO, and performance marketing, Influicity increased web traffic, reduced cost per click , and created loads of social buzz.

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increase in web traffic

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impressions generated

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average cost-per-click

The Company

Marina Del Rey: Bringing you Mother Nature's Best Kept Gems!

Marina Del Rey’s Argentinian shrimps are plump, naturally pink when raw, and have a sweet lobster like taste. They are true pearls of the ocean — beautiful and delicious.

The Challenge

Build community and customer love for Marina Del Rey, while increasing web traffic.

Marina Del Rey is changing the frozen seafood game. And they want everyone to know it! We want to convey how much better their products are compared to what you’d traditionally find in the frozen section.

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The Solution

Thinking Outside the Box

PAID ADS

First, we looked at Marina Del Rey’s existing and previous paid ad campaigns on Meta (Facebook and Instagram).

In order to create ads that social media users would actually want to click on, Influicity created ads that didn’t seem like ads at all.

Using news article style creative, and “recipe” how-to copy, Influicity created dynamic and compelling ads that the audience loved. And they engaged heavily!

SEO

Next, we launched an aggressive SEO strategy, focusing on the top 20 keywords in the seafood category. We optimized across website content, metadata, and external links, while also securing high-quality backlinks from relevant food and sustainability sites.

MDR saw its rankings rise across the board, hitting #1 for three of the most desirable keywords. This targeted approach significantly boosted organic traffic and brought in a steady stream of qualified leads.

INFLUENCER

To boost brand visibility, new influencers showcased the brand each month, across Instagram and TikTok. Cooking tips, dinner ideas, and plenty of #foodporn.

This strategy effectively expanded the brand’s reach, engaging a growing community of food enthusiasts and driving increased awareness and sales.

Results and Insights