LITTER ROBOT
Ensuring cat owners never scoop again
Influicity partnered with Litter Robot to refresh and recharge their TikTok channel. We reformulated the content strategy, schedule, and formats, to breathe new life into this well-loved brand.
The Company
Litter-Robot makes cat-life easier by removing the chore of scooping.
Named on of Time’s Best Inventions of 2022, Litter-Robot is transforming cat care. The product eliminates clean-up, reduces the odour, and makes scooping obsolete.
The Challenge
Refresh Litter-Robot's brand voice on TikTok & give it a new character
Litter-Robot hasn’t just changed the way we clean up after our cats, but has become life-changing for pet owners in general. The goal was to convey how much better users lives become once they invest in a Litter-Robot self-cleaning litter box system.
The Solution
Build a new identity on social
Step one was to educate the audience on the benefits of Litter-Robot. Step two was to entertain the brand’s target audience, and in turn, increase brand awareness.
In order to create entertaining content, Influicity’s strategy included using trending templates and sounds, as well as creating content that was extremely relatable for anyone who has a cat.
Our team also leaned into user generated content (UGC) to light the feeds on fire. Litter-Robot units were sent to real cat lovers, who were able to unbox, review and demonstrate how easy it is to not only set-up your Litter-Robot, but to use it on a daily basis.
Finally, Influicity made a point of tracking all results, and maintaining an open line of communication with Litter-Robot’s marketing team.
Results and Insights
Viral Kitty Content
- Over 100 million video views on TikTok.
- Massive increase in all key metrics, including reach, engagement and overall follower growth.
- Strong conversion from social to commerce.
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