JOLLIBEE
Home of next-level Fried Chicken, Burgers and Pies
Influicity works closely with Jollibee to drive fast food diners into restaurant locations across the USA. Using a tailored influencer strategy, Influicity generates millions of hyper-targeted impressions, increased foot traffic, and loads of social buzz.
The Company
One of the jolliest fast food restaurants on earth!
Jollibee’s menu offers many of your favorite comfort foods including fried chicken, fries, pies, spaghetti, burgers, and more… but with a Filipino twist. What’s the twist? Lots of JOY with some Filipino sweetness.
The Challenge
Create local buzz and loyalty on a per location level.
Jollibee is one of the best kept fast food secrets in America. Our job is to spill the tea, and highlight their mouth-watering menu. And make this happen with zip-code level precision.
The Solution
Micro-influencers, on the ground
First, we need to boost brand visibility. Influicity sources content creators and influencers in strategic markets across the country.
We work hand-in-hand with those influencers to create tasty content that will make anyone grab their kids and head for their nearest Jollibee.
Using first-person narrative and review-style UGC, our influencers generate loads of social media buzz.
We pair this with aggressive amplification in key DMA’s to ensure each influencer is being seen by the target audience.
Results and Insights
Tasty, Tangible Results
Within the first 90 days, we’re seeing:
→ 1.3 million hyper-targeted impressions.
→ 22 influencers flooding the feed with mouth-watering foodie content
→ 3.5X increase in foot traffic, and climbing fast
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