Institute of Corporate Directors
Think Beyond the Boardroom
Influicity partnered with the Institute of Corporate Directors (ICD) to launch a strategic podcast initiative, Be It Resolved, designed to increase awareness and engage a global audience.
Using a focused content and distribution approach, the podcast reaches thousands of listeners across 50+ countries. Driving engagement, building a dedicated audience, and sparking meaningful conversations around corporate governance.
The Company
ICD: Think Beyond the Boardroom
Inspiring directors to enhance their contributions in the boardroom.
The Challenge
Build ICD’s reputation as the Canadian thought leader in corporate governance.
Every organization wants to be guided by the best, so they can lead with confidence and make the right decisions.
Through the power of compelling storytelling, we helped share the story of how ICD equips Canadian boards and directors with the knowledge and insights they need to set the standard in corporate governance.
The Solution
Governance in Action!
First, we built ICD’s reputation as Canada’s thought leader in corporate governance. Influicity worked with the team to craft a podcast, Be It Resolved, that delivers engaging, insightful content for board members, executives, and governance professionals.
Using a mix of storytelling, expert interviews, and first-person perspectives, the podcast connected with listeners in an authentic and compelling way.
Results and Insights
Governance Goes Global
Key results included:
→ 7,800 episode downloads in the first 90 days.
→ 52 countries tuning in, with the vast majority of listeners from the firm’s home country, Canada.
→ 85.27% episode retention rate.
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