EXPORT DEVELOPMENT CANADA
Unlocking your company’s global growth
Influicity partnered with Export Development Canada to create their signature brand podcast, Export Impact.
The Company
EDC is a financial and advisory organization dedicated to helping Canadian businesses expand internationally.
EDC provides financing, insurance, and market knowledge to assist businesses in navigating the complexities of global trade and growth.
The Challenge
Build trust with medium-sized businesses looking to scale international operations
EDC wanted to build trust and strengthen its relationship with Canadian business owners looking to scale internationally.
The organization needed a compelling way to connect with medium-sized enterprises and position itself as a trusted export partner.
Traditional marketing channels were not enough — they were searching for an engaging, thought-leadership approach to connect and resonate with their target clients.
The Solution
Industry-leading podcast
Influicity proposed a unique podcast series, featuring real-life stories from the Canadian entrepreneurship community. Highlighting the journey, lessons, and wins as these companies scaled internally. All anchored by notable hosts and guests.
The podcast came to life as The Export Impact Podcast.
Influicity managed all aspects of production, promotion and distribution.
→ Developing the podcast in both English and French
→ Securing high profile hosts including Joe Mimran (Joe Fresh, Club Monaco) and Bruce Croxon (Lavalife, Round13 Capital)
→ Guest bookings, screening, scheduling, and pre-production
→ Transcripts, social media content, and commercials
→ Full stack production services and distribution across podcast platforms
→ Brand integration, highlight real-world applications of EDC’s products and services through client success stories.
The podcast came to life as The Export Impact Podcast.
Influicity managed all aspects of production, promotion and distribution.
→ Developing the podcast in both English and French
→ Securing high profile hosts including Joe Mimran (Joe Fresh, Club Monaco) and Bruce Croxon (Lavalife, Round13 Capital)
→ Guest bookings, screening, scheduling, and pre-production
→ Transcripts, social media content, and commercials
→ Full stack production services and distribution across podcast platforms
→ Brand integration, highlight real-world applications of EDC’s products and services through client success stories.
Results and Insights
"This podcast is teaching me so much!"
The podcast was very well-received by the target audiences. Key indicators of success included:
→ Positive feedback from EDC and participating guests, indicating strong industry credibility.
→ Strong and consistent listenership across first full-year program
→ Social media posts generated 100’s of thousands of impressions, demonstrating cross-platform engagement.
→ Podcast renewed for year 2 in both French and English.
→ Positive feedback from EDC and participating guests, indicating strong industry credibility.
→ Strong and consistent listenership across first full-year program
→ Social media posts generated 100’s of thousands of impressions, demonstrating cross-platform engagement.
→ Podcast renewed for year 2 in both French and English.
More Success Stories
