ABC FASHION
A family-owned online retailer of the hottest formalwear fashions.
Influicity works hand-in-hand with ABC Fashion to drive HUGE sales for their online store. We crafted marketing strategy that includes user generated content, paid ads, and trendy organic social media.
The Company
ABC Fashion is shaking up formalwear, one dress at a time.
ABC Fashion was founded in 2006 by Sunny and Peter, partners in both life and business. Their daughter, Crystal, took over the family business in 2022, and has been growing it ever since.
The Challenge
Generate buzz and push high traffic to the website.
ABC Fashion partners with the most sought-after fashion designers in North America. Offering stunning gowns and dresses for proms, weddings, quinceañeras, and more.
They want to tell this story and drive the business forward.
The Solution
Stylish UGC & Creative Paid Ads
Influicity sourced creators in the Los Angeles area who would look STUNNING in a wide variety of formalwear styles.
Then we worked together to produce content, showcasing the elegance and beauty of ABC Fashion’s dresses.
Using trending and authentic content, our creators generate plenty of social media chatter, with several videos going viral quickly on Instagram and TikTok.
We pair this with aggressive amplification in key DMA’s to ensure that content is being seen by the target audience.
We’re also running a full paid ads strategy across Meta, Pinterest, TikTok, and Google. This includes Performance Max campaigns, lookalike audiences, Spark Ads, keyword targeting, dynamic retargeting, interest-based targeting, carousel ads, and video ads to reach ABC Fashion’s target audience.
Results and Insights
Stunning Results
Within the first 60 days, we’re seeing:
→ 929K hyper-targeted impressions.
→ 13K link clicks
→ 11% increase in ABC Fashion’s average order value
→ CTR of 4.9%
→ CPC of $0.16
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