Everyone remembers the launch of TikTok. It skyrocketed. People suspected TikTok would be the modern-day Vine application, and they’d be correct. But what started off as an app for funny skits and trendy dances has now merged into something we perhaps we never suspected. In the wake of the global pandemic, the e-commerce landscape…
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Podcasts need to be part of your marketing strategy.
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Your brand needs a podcast. Podcasts are amazing ways to connect with your ideal audience in a way traditional marketing doesn’t. It’s interpersonal, raw, and real.…
When it comes to creating a podcast, one of the biggest challenges that creators face is finding new and interesting topics for each episode. It can be difficult to consistently come up with fresh ideas that will engage your audience and keep them coming back for more. Once you've figured out if podcasting is right…
Podcasting has become an incredibly popular form of media in recent years, with millions of people tuning in to their favourite shows on a regular basis. Whether you're a business looking to reach a new audience or an individual with a passion for sharing your ideas, starting a podcast can be a fantastic way to…
When starting a podcast, one of the most important decisions you'll need to make is choosing a format that works best for your content and audience. The right format can make all the difference in keeping your listeners engaged and coming back for more. But don't just jump right in. Podcasting isn't necessarily the right…
In recent years, podcasting has become an increasingly popular and effective tool for businesses to reach and engage with their audiences. A well-crafted podcasting campaign can help you establish your brand as a thought leader, build a loyal following, and ultimately drive conversions and revenue. However, creating a successful podcasting campaign requires careful planning, execution,…
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TikTok collabs hold some very important lessons for us.
In the ever-changing landscape of social media marketing, it can be hard to keep up with what works and what doesn't.…
If you're creating a podcast, you need merch.
Podcasts are one of the best new ways to grow your business. But with thousands of different options to listen to, it becomes trickier for your podcast to get noticed. While a great way of advertising your podcast is through content repurposing, it’s not and…
Influencer campaigns come with their risks.
Influencer marketing is blowing up. It’s one of the most effective marketing methods in today’s world. It’s cheaper than traditional marketing and a wide reach is almost always guaranteed. While there are extensive benefits, influencer marketing isn’t free from its risks. Influencer marketing involves working with individuals, and individuals…
Every business should be an ally.
Throughout history, certain groups of people haven’t always had the same opportunities as others. While this has improved over time, it can be better. Businesses are re-evaluating their values to find ways to make a positive impact on these communities. Whether that’s providing opportunities, a platform, or a voice,…