How To Avoid Influencers Selling Out For Your Campaigns
Influencer sellouts might be killing your campaign.
Authenticity is one of the most important factors of a marketing campaign that often gets overlooked or completely forgotten. If the influencers in your campaign lack trust and credibility, you are bound to fail.
Let’s break down what causes influencer…
Jon Davids
How to Write An Effective Influencer Brief
An effective influencer brief is the first step in creating a successful influencer marketing campaign.
But creating an effective influencer brief can be challenging, especially if you’re an up-and-coming business without experience working with influencers.
An influencer brief is a document that lays out your campaign and its objectives,…
The 3 Biggest Acquisitions In The Podcast Industry From 2021
It's the Golden Age of podcasts right now, and the medium is starting to attract some big business.
What began as a market made up mostly of indie creators is now a hotbed of marketing potential, both for established brands and smaller businesses. Many major…
Three Ways NFTs Are Changing The Way Brands Interact With The Digital Landscape
NFTs are on the cutting edge of digital technology, and brands are starting to wonder what potential it holds for them.
What started as a trendy way to create digital trading cards has now caught the interest of celebrities and brands alike,…
How TikTok Changed The Social Media Landscape
TikTok took the world by storm when it launched in 2017, and it’s only expected to grow.
After its launch by Chinese developer ByteDance, it only took one year for the app to reach 600 million downloads worldwide, and it experienced a 181% increase in users between 2018…
Why Transparency Is So Important For Influencer Campaigns
Transparency is an influencer's bread and butter.
Their style of marketing hinges on being authentic and sharing real, personal stories and opinions with their audience. They’re so successful because they aren’t celebrities living in a bubble of fame that very few of their followers will ever reach…
How To Make Your Tiny Podcast Campaigns Really Big
Podcasting has become a very powerful tool in the world of marketing.
Many brands are sponsoring ad space on any variety of the roughly 4 million shows that are airing today, and a few brands have even taken the next step into creating their own podcasts.
No…
How to Create a Sustainable Influencer Strategy
Influencers have become a cornerstone of marketing strategy for every industry on the planet.
With the explosive growth of social media in the 2010s, many consumers quickly diverted their attention from distant, unattainable celebrity personalities to accessible, genuine people looking out at them from social media feeds.
Now, influencers…
Sarah Weichel, head of emerging platforms at Anonymous Content, joins Jon to discuss how she built a career over the last decade, navigating the careers of digital stars -- and how Hollywood changed in the process. Sarah is an executive who manages creators and produces content alongside some of the biggest names in entertainment.
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Ken Adams, a commercial banker specializing in media and entertainment, joins Jon to discuss how businesses can deal with uncertain events, like the Coronavirus crisis. We also talk about what a bank looks for when giving you money, what makes the media business unique, and what he is seeing in the industry.
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