THE OPERATING SYSTEM

FOR INFLUENCERS

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TAKING INFLUENCERS BEYOND THE SOCIALSPHERE

When marketers think of an influencer program, social media is the first tactic that comes to mind. What happens when you take it one step further? Discover five ways to take influencers beyond the confines of the socialsphere.
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MAINTAINING A BRAND-SAFE INFLUENCER CAMPAIGN

A few of the internet’s most famous creators have recently gone rogue. Marketers are left questioning how influencers’ unsavoury behaviour will impact their brand-safety. Ensure that your influencer campaigns are brand-safe by following our six tips.
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INFLUENCER MARKETING FORECAST REPORT: 2018

The industry took major leaps in 2017 to solidify the effectiveness of influencers in the marketing space. What can marketers and influencers expect for the year to come? Discover the trends that will dominate 2018 in our annual Influencer Marketing Forecast Report.
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WHY YOUR INFLUENCER CAMPAIGN IS FAILING

Have you implemented an influencer campaign that just didn’t quite work? Marketers are still trying to navigate the unwritten do's and don’ts of partnering with content creators. Discover the top 10 reasons why influencer campaigns fail in this guide on what to avoid in influencer marketing.
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MITIGATING THE RISKS OF YOUTUBE DEMONETIZATION

For years, YouTube has protected advertisers from being paired with unsavoury videos on the platform through demonetization. Demonetization is crucial for brand safety, but how do you prevent influencers’ content from being mistakenly flagged? We all can benefit from demonetization by following three, easy tips.
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THE BENEFITS OF PAID ENDORSEMENT DISCLOSURE

As brands continue to sponsor influencer content online, the debate of disclosure has left brands and influencers wondering how disclosing the sponsorship of endorsements will impact the success of influencer campaigns. Discover how your brand can benefit from endorsement disclosure.
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THE MACRO RETURNS OF MICRO-INFLUENCERS

What began as an industry centred around celebrities  is transforming into a space that leverages all influencers, big and small. With this shift in approach, brands have discovered the power of micro-influencers. Learn why marketers should consider integrating micro-influencers into their strategy. 
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How Social Influencers Are Transforming Media

As social content becomes synonymous with media itself, social influencers are the new stars. From casting directors, to marketers, to ad agencies – it’s critical to understand their place in the entertainment ecosystem.
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How to use Influicity’s Fair Market Values

Our clients value Influicity’s pricing data, providing media-based ROI estimates for millions of influencers. But influencer pricing is art + science. Understand what to consider as you think through influencer budgets.
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How to Maintain Authenticity While Paying Influencers

Pay-to-play has become the norm on influencer campaigns, as more content creators make a living from their craft. This has left some brands concerned with authenticity while collaborating with influencers.
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A Primer on Subscriber Fraud (and what you can do about it)

Loosely defined, subscriber fraud occurs when a social media channel owner pays for subscribers. This can be harmful to advertisers who are fooled into thinking a viewer is seeing their ad, when in fact it’s a robot.
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