Dive deep into the best practices of influencer operations

PAID MEDIA: THE BENEFITS OF AMPLIFYING INFLUENCER CONTENT

Whether it be social media, programmatic, broadcast or even out-of-home ads, amplifying influencer content provides ample opportunity to expand the reach of an influencer campaign. Discover how amplification can boost the return of your influencer strategy.

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QualiFYING INFLUENCERS: WHAT DATA DO YOU REALLY NEED?

The success of a campaign is dependent on identifying the right partners. Discover what data you really need to qualify influencers to drive the highest return on your investment.

Sponsored by influenceTHIS.
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HOW TO DRIVE SALES WITH INFLUENCER MARKETING 

The growing importance of digital media has transformed the way in which consumers move from awareness to conversion. Discover five ways influencer marketing can drive sales by guiding consumers through the purchase funnel.

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THE DIFFERENCE BETWEEN MICRO, MACRO & MEGA INFLUENCERS

There are many different kinds of influencers, from the Kim Kardashians of the world to mommy bloggers. It’s not only important to identify the different kinds of creators, but understand their unique characteristics that can make or break your campaign. 
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How to Maintain Authenticity While Paying Influencers

Pay-to-play has become the norm on influencer campaigns, as more content creators make a living from their craft. This has left some brands concerned with authenticity while collaborating with influencers.
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INFLUENCER MARKETING FORECAST REPORT: 2018

The industry took major leaps in 2017 to solidify the effectiveness of influencers in the marketing space. What can marketers and influencers expect for the year to come? Discover the trends that will dominate 2018 in our annual Influencer Marketing Forecast Report.
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MITIGATING THE RISKS OF YOUTUBE DEMONETIZATION

For years, YouTube has protected advertisers from being paired with unsavoury videos on the platform through demonetization. Demonetization is crucial for brand safety, but how do you prevent influencers’ content from being mistakenly flagged? We all can benefit from demonetization by following three, easy tips.
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THE BENEFITS OF PAID ENDORSEMENT DISCLOSURE

As brands continue to sponsor influencer content online, the debate of disclosure has left brands and influencers wondering how disclosing the sponsorship of endorsements will impact the success of influencer campaigns. Discover how your brand can benefit from endorsement disclosure.
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Five Steps to a successful b2b influencer strategy

B2B marketing takes a vastly different approach than B2C. Unlike consumer facing brands, B2B marketers are not targeting a massive audience with an influencer campaign. They are trying to connect with a niche group of prospective clients, composed of senior decision makers. Learn how to execute a successful B2B influencer strategy with these five steps.
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THE BENEFITS OF ALWAYS-ON INFLUENCER CAMPAIGNS

With a skyrocketing return on investment, marketers have been exploring methods to leverage influencers  as a long-term feature of their marketing strategy. Discover the unique advantages to longstanding influencer partnerships, and how your brand can benefit from taking an always-on approach to influencer marketing.
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How to measure your return on influencer spend

Measuring return on influencer spend, or ROIS, is cited as the number one challenge of the influencer industry. Discover how to track and analyze your influencer campaign's success with five methods to effectively measure ROIS.
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Navigating non-monetary compensation models

With influencer marketing acting as a staple for brands & agencies, monetary compensation has become the most standard form of payment. But, what about brands with a smaller budget? Find the right method of payment for you - without breaking the bank - with non-monetary influencer compensation models. 
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TAKING INFLUENCERS BEYOND THE SOCIALSPHERE

When marketers think of an influencer program, social media is the first tactic that comes to mind. What happens when you take it one step further? Discover five ways to take influencers beyond the confines of the socialsphere.
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MAINTAINING A BRAND-SAFE INFLUENCER CAMPAIGN

A few of the internet’s most famous creators have recently gone rogue. Marketers are left questioning how influencers’ unsavoury behaviour will impact their brand-safety. Ensure that your influencer campaigns are brand-safe by following our six tips.
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WHY YOUR INFLUENCER CAMPAIGN IS FAILING

Have you implemented an influencer campaign that just didn’t quite work? Marketers are still trying to navigate the unwritten do's and don’ts of partnering with content creators. Discover the top 10 reasons why influencer campaigns fail in this guide on what to avoid in influencer marketing.
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