Dive deep into the best practices of influencer operations

The Beginner's guide to influencer marketing

New to the influencer space? Integrating creators into your marketing strategy can be a daunting task. Discover how to activate influencers to achieve your marketing objectives with this guide.

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MYTH BUSTERS: 7 MISCONCEPTIONS ABOUT INFLUENCER MARKETING

With influencer marketing still in its early years, there's bound to be some industry misconceptions. It's time to separate the facts from the foolery and debunk seven of the most popular influencer myths.

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QualiFYING INFLUENCERS: WHAT DATA DO YOU REALLY NEED?

The success of a campaign is dependent on identifying the right partners. Discover what data you really need to qualify influencers to drive the highest return on your investment. 

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HOW TO DRIVE SALES WITH INFLUENCER MARKETING 

The growing importance of digital media has transformed the way in which consumers move from awareness to conversion. Discover five ways influencer marketing can drive sales.

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PAID MEDIA: THE BENEFITS OF AMPLIFYING INFLUENCER CONTENT

Amplifying influencer content provides ample opportunity to expand the reach of an influencer campaign. Discover how paid media can boost the return of your influencer strategy.

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THE DIFFERENCE BETWEEN MICRO, MACRO & MEGA INFLUENCERS

There are many different kinds of influencers, from the mega-celebs to mommy bloggers. Discover the three tiers of creators and their unique characteristics that can make or break your campaign. 

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How to Maintain Authenticity While Paying Influencers

Pay-to-play has become the norm on influencer campaigns, as more creators make a living from their craft. This has left some brands concerned with authenticity while collaborating with influencers.

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MITIGATING THE RISKS OF YOUTUBE DEMONETIZATION

YouTube demonetization is crucial for brand safety, but how do you prevent influencers’ content from being mistakenly flagged? We all can benefit from demonetization by following three, easy tips.

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THE BENEFITS OF PAID ENDORSEMENT DISCLOSURE

Disclosure guidelines have left brands wondering how increased transparency will impact the success of a campaign. Discover how brands can, in fact, benefit from paid endorsement disclosure.

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Five Steps to a successful b2b influencer strategy

B2B marketing takes a vastly different approach than B2C, targeting a niche audience of  industry decision-makers. Learn how to execute a successful B2B influencer strategy with these five steps.

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THE BENEFITS OF ALWAYS-ON INFLUENCER CAMPAIGNS

Unlock the unique advantages to longstanding influencer partnerships, and how your brand can benefit from taking an always-on approach to influencer marketing.

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How to measure your return on influencer spend

Measuring return on influencer spend is cited as the number one challenge of the influencer industry. Learn how to track and analyze your influencer campaign's success with these five methods. 

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Navigating non-monetary compensation models

Monetary compensation may be the most standard form of  influencer payment, but what about brands with a smaller budget? Find the right method of payment for you - without breaking the bank.

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TAKING INFLUENCERS BEYOND THE SOCIALSPHERE

Influencer campaigns are typically synonymous with social media, but what happens when you take it one step further? Discover five ways to activate influencers beyond the confines of the socialsphere.

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MAINTAINING A BRAND-SAFE INFLUENCER CAMPAIGN

If an influencer goes rogue, how can marketers safeguard their brand? Ensure that your influencer campaigns maintains brand-safety at all times by following our six tips.

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WHY YOUR INFLUENCER CAMPAIGN IS FAILING

Have you implemented an influencer campaign that just didn’t quite work? Discover the top 10 reasons why influencer campaigns fail in this guide on what to avoid in influencer marketing.

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INFLUENCER MARKETING FORECAST REPORT: 2018

The industry took major leaps in 2017 to solidify the effectiveness of influencers in the marketing space. What can anticipate for the year to come? Discover the trends that will dominate 2018.

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