Posted by Daniel Elmleh on July 27, 2016
There’s a reason why you’re here. Maybe to read some articles you missed. Maybe you are a start-up and want to know crucial information about influencer marketing. Maybe you’re not even reading this and checking the headlines below. Whatever the case, you’re striving for knowledge about the industry and how to improve your internal structuring of influencer marketing.
There are many articles on the internet that deal with the subject. Whether they are discussing current trends of the industry, or contain useful information on the topic, the internet is filled with various pieces of data that can aid you in developing a strategy for this relatively new medium. Here is a list of 4 headlines everyone should glance at.
You may be saying to yourself right now ‘I know what Influencer Marketing is, so why should I read this?’ Even if you think you have a good grasp on the topic, it’s never a bad idea to relearn any information. Many different people have different ways of approaching this relatively new medium, and extracting the points that you feel would add value to your company may be in this article.
This article talks about what Influencer Marketing is and how effective it can be. Forbes provides statistics on how the level of engagement has effectively increased the level of brand awareness, sales leads, and customer loyalty. A quick-start guide is included on how to get started in the industry by talking about budgeting, using online tools, and finding the right influencers for your brand. The most important issue this article addresses is how to engage the right audience based on the influencers you choose.
The comparison can already be made: both influencers and celebrities can endorse a company to sell a product. In conclusion, Influencer Marketing equals Celebrity Endorsement. That’s it! Problem solved!
Wrong. As much as you think influencer marketing mimics the traits of celebrity endorsement, there are too many differences to classify them in the same category. We need to look at the title of this article: influencer marketing differs from celebrity endorsement. Convince & Convert has created a great compare and contrast article between the two schools of thought. It gives the reader an idea regarding the amount of variety an influencer and how versatile they can be.
Before we purchase a product we want to see reviews about the product. Does it work properly? Is it expensive? How long does it work for? Does it look cool? All these questions can be answered by the power of Google. We type the product name into the search bar and the information we sought out comes to us. Rating systems on websites, such as Amazon, give us a limited view on customer experiences and help validate our purchase decision.
That’s where influencers come in. Someone may be purchasing your product and not your competitor’s because your target market is listening to the key influencer showing off your latest gadget. Your consumers’ purchasing behaviour can come from observing their activity on social media. As this article from AdWeek states, because the amount of viewers on social media has been rising, more influencers are emerging.
If you want to market your product within a specific category, like gaming or health, it is important to know who the biggest players are. Knowing these influencers benefits your knowledge on what people are watching and the value these people bring to their platforms.
This list specifically focuses on the influencer engagement levels and how they have impacted their communities. “[Looking at engagement] tells us that there are many more amazing impactful influencers than people may have thought. That’s why the influencer space is different and why tech is needed to make these determinations,” said Dave Rosner, EVP of marketing at Zefr. This list segments influencers into five categories: Digital A-Listers, Gaming, Kids & Toys, Spanish Language, and Best All Around.